EA’s Public Relations Nightmare

If you’re following the latest and greatest in gaming news then most likely you’ve already heard about EA woes with the launch of the new Star Wars game. EA has come under heavy fire for the latest micro-transactions in the game. I’ve 1st heard about it from a campaign to boycott the game, EA, and Disney for the reason of their recent business practices have been immoral. Here’s the post I stumbled onto on Reddit.

As you can see from above, gamers feel like EA is advocating gambling by having the option to be able to by loot crate for randomize items, but there’s also another catch. To be able to unlock certain iconic members of Star Wars like Darth Vader, it’s estimated you have to put in around 40-60hrs just to unlock one. Or…. You can keep buying loot-crates until you’re lucky enough to get one of them into you’re inventory. Gamers have been applying pressure to EA by cancelling preorders and not only boycott EA, but also Disney. EA responded with this:

It’s important to note that EA is just planning on suspending the micro-transactions, and reinstating them later. Some speculate, once they’ve patch the game so they youth won’t have to spend countless of hours to unlock the heroes they want they will reinstate the micro-transactions. Disney has yet responded to the situation as many fans of the series are requesting that Disney revoke the license that they’ve negotiated with EA.

Final Thoughts: This honestly should have happened way earlier addressing the concerns of micro-transactions to be honest. The majority feels like they aren’t getting the full value of a $60 game when parts of the game are very limited or even locked until obtained for micro-transactions. I personally believe that micro-transactions have no place in full priced games. It should only be practiced on free to play games where a lot of indie developers can make money to fund their future projects. Anything outside of that it just being greedy. EA already dropped at Wall Street, and I hope the trend continues.

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